adesso BLOG

Headless CMS means flexibility and a clean separation of content and presentation. With Contentful Studio from Contentful, design and editorial teams can create content directly – without any development effort. In my blog post, I take you on a journey through Contentful Studio: what it is exactly, how it works and why it can be a real asset for team collaboration.

In an increasingly digitalised world, no one should be excluded. Accessible design systems offer companies the opportunity to design digital products to be accessible from the outset. They not only create an inclusive user experience, but also reduce development costs in the long term and ensure compliance with legal requirements. In my blog post, I show how accessible design systems work, what advantages they offer and why they are the key to an inclusive digital future.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

Is it still a major challenge these days to make digital services equally accessible to everyone without anyone being disadvantaged? Let's find out what digital accessibility means, who it helps and why this topic should be focussed on even more.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

Looking back, CMS systems have been on an amazing journey, going from simple text editors to highly customisable platforms that can now be used for a wide range of applications. In my blog post, I will look into the evolution of CMS and explore how a combination of CMS and AI tools can generate added value.

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.