adesso BLOG
26.07.2024 By Ingo Gregus
AI as a flux compensator for the customer journey (Part 2)
In the first part of my blog post, I focussed on the general opportunities and challenges of AI as well as specific applications of generative AI. The second part deals with the application of AI in the various phases of the customer journey.
Read more23.07.2024 By Tobias Kirsch
Use Case – AI in the social sector
As you may have gathered from the first blog post, "Volunteering and its parallels in everyday IT", by Johannes Bayerl and myself, the social sector is very close to my heart. By chance, the Italian adesso Stefano Mainetti came across our post and shared it on his LinkedIn network. In doing so, he also referred to an interesting adesso project from Italy.
Read more10.07.2024 By Andreas Strunz
GPT-4o for the financial sector
On 13 May 2024, Open AI published the new Large Language Model GPT-4o. The ‘o’ stands for ‘omni’ and already points to one of the model's great strengths, namely the intelligent interaction of text, audio and images. In my blog post, I show what these new possibilities mean for Gen AI use cases in the financial sector.
Read more04.07.2024 By Ingo Gregus
AI in marketing in the insurance industry: not getting involved excluded (Part 1)
This is the first part of my three-part blog post on the role of artificial intelligence (AI) in the insurance industry. In this first part, I focus on the general opportunities and challenges of AI as well as specific applications of generative AI. The focus is on marketing and sales.
Read more25.06.2024 By Maria Selimbegovic
Becoming a Machine Learning Expert with adesso’s training offer
Everyone makes GenAI and that's right! But despite the hype surrounding GenAI, the fundamental field of machine learning (ML) must not be forgotten. Because there is still a lot of untapped potential for companies here. Few people understand what artificial intelligence (AI) actually includes and how to use it optimally for their own business. We have gained a lot of experience as trainers and based on this we have created suitable training offers.
Read more03.06.2024 By Maja Anita Sach
Artificial intelligence and insurance brokers: a new era of collaboration
In a world where technology is advancing relentlessly, the various insurance intermediary professions need to adapt the way they work in order to stay relevant. But how do insurance intermediaries feel about this new technology? I answer this question in my blog post.
Read more27.05.2024 By Elena Deckert
Opportunities and challenges through the use of AI in the environmental sector
One of the major global challenges is the climate crisis. It has been with us for some time now and is manifested, among other things, in the increase in climate-related extreme weather events. AI can also provide support in this context. This blog post shows in which scenarios this can be the case, how the use of AI works and what hurdles there are.
Read more21.05.2024 By Niklas Eichler
Artificial intelligence along the customer journey: a new era of customer interaction
AI is indispensable for companies' customer relationships in the digital world. It automates processes, analyses data intelligently and adapts content in real time. This enables customer needs to be better met, customer behaviour to be analysed in detail and all touchpoints of the customer journey to be optimised. I present further insights and solutions in my blog post.
Read more19.03.2024 By Tim Bunkus
Why Generative AI?
The world of artificial intelligence (AI) has evolved rapidly with the introduction of generative models such as ChatGPT. This blog post takes a look at use cases for generative AI and considers the future possibilities of this technology.
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