adesso BLOG

The energy sector is in a constant state of cultural change. The driving force behind this change is the digital transformation of the entire energy market from power generation to billing, which also encompasses the megatrend of e-mobility. In addition, customers now expect a comprehensive customer experience across all touchpoints. Self-service portals are one way to deliver the seamless, end-to-end support they demand.

Do you remember when we did not have navigation devices? We would chart the route on a map or an atlas, but did not always end up where we wanted to go. Thankfully we now have services such as Google Maps. In most cases, we are shown many different route options, since there are many ways to reach your destination. This is the same case with websites. In this blog post, I would like to show you what different types of site navigation there are and what things you need to consider to ensure that your customers do not end up on another site.

For many multi-brand corporations, the problem of a fragmented digital ecosystem is one that develops over time. Not only does the number of digital touchpoints and end devices constantly increase, but the number of technical and regulatory requirements rises, too. In my blog post, I will show you how companies can counter this problem and this challenge with the help of an example from a project.

Digital identities can continue to exist for a long time after they were created. This also applies to a much wider range of personal information available in digital form. Once the data has been collected, it is there forever. Further action is needed to delete the information, and in some cases, not all of it can be removed. In my blog post, I’ll explain what a digital footprint is, how and where you leave one and what you can do to maintain control over your life online.