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adesso BLOG

Digital Experience

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.

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Methodology

This blog post answers the question of whether the greenfield or brownfield approach is the better choice and whether there even is a better or worse choice in this context.

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Industries

15.02.2023 By Stephen Lorenzen, Maximilian Hammes and Jonas Schnorrenberg

Is nuclear fusion the secret weapon for solving the energy and climate problem of the future?

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The world must become climate neutral, and wind, hydropower, biomass and sunlight are ready to drive this major transformation. But power plants with nuclear fusion reactors could also still play a vital role in light of the recent successes that have been made in this areas. In our blog post, we will explain how seriously we should be considering nuclear fusion with regard to the energy and climate problems.

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AI

In my blog post, I will take a brief look back at the major topics from the world of AI in 2022. These include ChatGPT, the question of whether AIs have consciousness and the European Union’s AI Act. I will discuss some of the main highlights and take a look ahead to 2023.

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Industries

13.02.2023 By Juan Carlos Peñafiel Suárez

A day in the laboratory of the future

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Since work to redesign laboratories is already underway these days, it can be assumed that in ten years, the laboratories of the future will look much different than they do now. But how might they look? In my blog post, I will use the example of a fictitious scientist named Alva to describe the day-to-day work in a laboratory in the year 2033.

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Industries

Data is the basis for all business processes as well as a company’s value chain. Purchasing customer data records allows companies to place highly customised, targeted product offers, which increases conversion rates and subsequently sales. This is exactly where digital regulation comes in to play. In our blog post, we will explain what this looks like and how regulatory changes affect AI and data projects.

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Software Development

09.02.2023 By Dimitrije Kovacic and Marc Mezger

Stack Overflow Developer Survey 2022 – Part 2

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In the first part of our post, we clarified what exactly the Stack Overflow Developer Survey is and then asked what kind of education developers have, how long they have already been working or how they like to learn. This part is about the most popular programming languages, tools and technologies used as well as different opinions about the future of software development.

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Industries

Insurers have already caught on to the fact that investments in customer retention lead to more turnover in the long term and are therefore an average of six to seven times cheaper than acquiring new customers. Technological aids for sales support already exist. But to what degree are intermediaries aware of this, and are there differences between the types of intermediaries? I will delve into these questions in my blog post.

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Industries

06.02.2023 By Ellen Szczepaniak, Zoe Holdt and Timo Hartmann

Saving energy through gamification

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Whereas we are motivated to save energy at home due to rising energy prices and an impending hole in our wallets, things often look different in the office: personal account balances do not suffer and so people sometimes leave a light or the heating on. One possible incentive in this regard is gamification – that is, the introduction of playful elements. In our blog post, you will learn exactly what this looks like and what potential savings gamification entails.

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