adesso BLOG

Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.

Many service organisations use field service management solutions in their after-sales service. In my blog posts, I will explain what the status quo looks like in terms of field service management and exactly where the journey is heading.

People often like to use the term ‘ecosystem’ in various contexts, but what exactly does it entail? Is it something incredibly complex? Are ecosystems that are described as such actually ecosystems, or are they rather platforms? In my blog post, I will first define the term ‘ecosystem’, present different ecosystems and describe what must be done to meet customers’ needs.

There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...