adesso BLOG
02.10.2024 By Aline Dreßler
Successful pitches: Making a lasting impression on customers
Do you want to convince your customers of your offer and be remembered in the long term? In this blog post, you'll learn how to design a successful pitch. Find out why the ‘why’ is so important, how to use storytelling to evoke emotions and highlight USPs. Get inspired and discover how to make every pitch a success with clear visualisations, interactions and targeted preparation!
Read more31.05.2023 By Uwe Römgens
125 years of sales models: from AIDA to the messy middle
A look at the past 125 years shows that there are plenty of exciting sales models that help every organisation to better understand the current sales and decision-making behaviour of modern customers and to align their marketing measures accordingly. Each of these models presents interesting ideas and approaches to the world of data-driven marketing that can help companies refine their understanding of end customers and understand them better. I will show you which models in my blog post.
Read more20.02.2023 By Sebastian Reiser
The buying experience in 2023 – using sales excellence to meet the expectations of B2B buyers
The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.
Read more18.02.2022 By Barbara Häuser
What should be considered in the customer journey of Generation Alpha? – Part 2
In the first part of my blog post, I used a persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will explain what the next generation of insurance customers values and how insurance providers can prepare for these demands and needs.
Read more11.02.2022 By Barbara Häuser
What should be considered in the customer journey of Generation Alpha? – Part 1
In my previous blog posts in this series, I described what the persona of a new customer might look like in five to ten years. In the most recent post, I then used this persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will focus on the customer journey and explain why insurance providers should engage with Generation Alpha and the potential it holds.
Read more11.01.2022 By Heike Heger
CX study 2021: how does online business work for policyholders?
This blog post presents some exciting results of the adesso CX Study 2021 with a focus on the insurance industry and shows how online business works for insured persons.
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