adesso BLOG

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

Many companies invest heavily in social media and the like – but in doing so, they neglect two crucial levers for visibility, trust and sustainable success: review management and digital location marketing. In this blog post, you will learn why these two areas are essential for a strong brand experience and how you can use them specifically for your growth.

Data is the basis for informed decisions. In the past, decisions were often made based on gut feeling. Today, data-driven approaches enable informed bottom-up decisions. However, it is only with well-thought-out visualisation that this data can reach its full potential. This blog post explains why dashboards play a crucial role in this context.

Is it still a major challenge these days to make digital services equally accessible to everyone without anyone being disadvantaged? Let's find out what digital accessibility means, who it helps and why this topic should be focussed on even more.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

AI is indispensable for companies' customer relationships in the digital world. It automates processes, analyses data intelligently and adapts content in real time. This enables customer needs to be better met, customer behaviour to be analysed in detail and all touchpoints of the customer journey to be optimised. I present further insights and solutions in my blog post.

Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.