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Digital Experience

Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.

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Digital Experience

09.05.2023 By Peter Fey

AI-optimised B2B marketing

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Sooner or later, AI models will also be more successful in B2B than manually created and optimised campaigns. But it will be important to feed the AI well and prepare it for its task. In my blog post, I will explain whether AI-based campaign models in social advertising make B2B as easy as B2C or not.

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Inside adesso

Employer attractiveness is playing an increasingly important role in the battle for the best talents. Apathetically listing your company’s benefits is no longer a sufficient means of making yourself stand out. The goal is to reach out to new talents before they begin searching for a specific job. This blog post will explain how social media can help with recruiting.

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20.07.2022 By Daniela König

The social media dilemma

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In order to focus on the needs of customers and remain competitive over the long term, insurance brokers should look into the use of different communication channels, including validation. In my blog post, I’ll be explaining why this is necessary and how we can support them here.

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