• Clienteling

    Creating personalised shopping experiences in retail

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  • AI-powered website personalisation

    The path to the perfect customer journey

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  • FastLaunch E-Commerce

    Create a store that is accessible 24/7 - without customers having to enter it

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  • SPAX International GmbH & Co.KG

    Target group-oriented communication on various digital channels

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Digitisation as an opportunity and challenge in retail

The digital transformation offers a multitude of opportunities for trade. This does not only mean realising new ways of doing business through e-commerce. Rather, it is about understanding the customer's and the retailer's points of need and relationship. Moreover, the value creation of these points must be maximised through a 'digital solution'. However, this must not only be done with the end customer in mind. The internal stakeholders must also be included in the processes in order to exploit the potential of completely new forms of cooperation, creativity as well as internal communication.

The digital transformation changes the way products and services are designed, how people work together and how you can understand and rethink processes. adesso supports you in identifying the opportunities of digital transformations and fully exploiting the potential through the intelligent use of software and methods.

Our topics at a glance

Cross-channel shopping experiences ensure long-term customer retention

Digitalisation doesn’t just pose challenges to the retail sector – it also offers great opportunities: These range from addressing the customer in a personalised manner on the online store, to conducting transactions in-store or on the online store, right through to different online and offline sales channels that are harmonised with one another.


Time and cost optimisation from a single source

Whether it’s core business or customer processes, all procedures have to work seamlessly and efficiently in the digitalised world of retail. Optimising your processes will allow you to create added value both within the company and on a customer level. This is the only way that you will be able to withstand increasing pressure from competitors and remain competitive.


Plan and implement change processes in a targeted way

The digital transformation entails a wide array of change processes that need to be tackled head-on. We provide you with different methods that you can use to address high-priority problems within your company in a targeted way.


Development for better customer experiences

Nowhere can “King Customer” exploit his power like online. The next better, cheaper or faster offer is only a mouse click away. Trust, loyalty, enthusiasm – it is often soft and emotional factors that are the decisive success factors in competition.

Companies that want to be convincing here should concern themselves with the concepts and instruments of Customer Experience Management (CEM). Because in order to stand out from the mass of communication, it is crucial for companies to reach customers in a distinctive way with their own approach – digital, analogue and personal.

Regardless of where you are on your journey we can and will be happy to help you. For a start-up it can be to build an entire system and processes from the ground up, while an established player might just need a partner to bounce ideas off… or on. Our E-commerce team does this on a daily basis. They live for e-commerce and are used to handle huge transaction volumes, a multitude of e-commerce platforms and of course know all the latest techniques and services.

Seamless Shopping – We guide you through the swing doors

From online to offline and back again: Integrating customer data to personalize consumer interactions and provide

What makes a customer's shopping experience seamless?

A seamless shopping experience is one that integrates customer data to personalize consumer interactions and provide a continuous, connected journey as shoppers transition from one device to another, and from online to offline and back again.

Successful projects - satisfied customers

Whether portal developments, mobile customer communication or the development of mobile shopping portals - our references in the retail sector show how we have successfully supported companies in the retail sector in IT projects. Learn more about our projects and take a look at our daily work. Our clients in the retail sector include Agravis, Stadtparfümerie Pieper and Christ, a jewellery company.

Any questions?

There is no website or brochure which can replace a personal meeting to talk about your goals and topics. We are looking forward to an appointment on site.


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